List segmentation can be as simple or complex as you want it to be.
Some businesses opt to only have two segments… 1 for leads/prospects and 1 for customers.
While I don’t recommend this strategy, many successful companies use this method and it seems to work well for them.
This is without a doubt the simplest segmentation method (unless you don’t separate leads and customers), however simplicity does come at a cost. Both groups of subscribers will be paying the price.
Because you are treating them as a collective group rather than individuals which will make you unable to cater to each subscribers specific needs.
And in todays world of online marketing. That just won’t cut it.
If you don’t cater to each lead or customer…
Your competitors will.
And that’s where tags and tagging comes in.
What are tags?
Tags are basically keywords that allow you to label, organize, and segment your contacts.
What is tagging?
Tagging is a way to organize and group your leads into ultra-specific segments by assigning keywords (tags) to their contact record.
How can tags be used?
The possibilities are literally endless with tags. This is both good and bad.
- Specific tagging strategy for your business. (The way you want it)
- Allows you to send emails to specific contacts based on almost anything. (entry points, exit points, lead magnet downloads, product purchased, etc…)
- Increased engagement from your subscribers.
- Better reporting so you can stay on top of what is working and what isn’t.
- Easy to go “tag crazy” and make a big confusing mess.
- Planning and creating a strategy is required to make sure everything functions correctly.
- More time consuming.
Now that you know what tags are and what you can do with them… it’s time to show which services offer tagging as a feature and which one I recommend.
Stay tuned for the next post!